Bano Zulaikha: mkt501 gdb solution

Learning Objective:

The objective of this discussion is to know the importance of public service advertisement in nation building.

Learning Outcomes:

Upon completion of this discussion, students will be able:

• To understand PSA

• To develop PSA

• To critically analyze any PSA

• To contribute to the social welfare

• To spread this message to everybody

The Case:

A public service advertisement or public service announcement (PSA) are carefully crafted messages in the public

interest with the objective of raising awareness, changing public attitude and behavior towards a social issue

disseminated through media. With reference to Pakistan, "Zara Sochiye (Just Think)" initiated by Mir Khalil Ur

Rahman Foundation (MKRF) in partnership with GEO TV network, Jang group newspapers, and other media groups;

this formal drive of Zara Sochiye is an attempt to highlight the crucial issues that promote and represent imbalance in

our society.

Zara Sochiye has pointed out many issues but education awareness initiative (parhnay likhnay ke siwa Pakistan ka

matlab kya) is particularly interesting because education is the basic building block for human development and

poverty reduction. Education at all levels (primary to higher) contributes to learning, empowerment, and the

development of community lives.

You are directed to watch all the videos of the compaign (parhnay likhnay ke siwa Pakistan ka matlab kya) available

on this link:

http://www.zs.org.pk/Phases.asp?Phaseid=3

Further, read the literature from following links:

http://www.zs.org.pk/LatestHappenings.asp

http://www.zs.org.pk/faqs.asp

https://www.twitter.com/zarasochiye

http://www.zs.org.pk/pressadscategory.asp?id=14&page=1

http://www.zs.org.pk/pressadscategory.asp?id=13&page=1

http://www.mkrf.org/default.asp

Discussion Question:

PSA compaign planners are needed to learn two fundamental factors before development of message and execution

of compaign:

• Problem or behavior that is being addressed by the compaign

• Demographic details of the primary target audience

You are required to analyze the compaign (parhnay likhnay ke siwa Pakistan ka matlab kya) on the basis of above

mentioned fundamental factors; whether the compaign is rightly addressing the problem? And how does it account

for demographic details of target audience in the compaign?

Specific instructions to attempt the discussion questions:

1. Please read the case and question carefully.

2. Go through all the links given to better understand the PSA compaign.

3. Watch again, while keep the questions in your mind to pick up your answer.

4. Feel free to write us, in case of any ambiguity.

Note:

You are advised to be very specific to the questions asked. Any answer deviated from the analysis of above questions

would be marked ZERO.

What is Zara Sochiye?

Zara Sochiye (Just think) is a formal drive initiated by MKRF (in partnership with GEO TV Network, Jang Group

Newspapers and other media groups) that attempts to highlight issues that promote and/or represent imbalance and

injustice in our society and have divided us for years. As the name suggests Zara Sochiye includes all issues that

have become so integrated into our society that we have stopped thinking about them. MKRF, therefore, aims to

explore new dimensions of an existing problem and create a platform for creative thinking and discourse between

diverse people and ideas. The aim of Zara Sochiye is to bring people together to a meaningful consensus in a civic,

conscientious and ethical manner on issues which can benefit Pakistan.

Why is MKRF initiating a debate on education when there are so many other areas of concern

present in society?

This is neither the first time nor the first issue that MKRF is bringing to the forefront. This particular initiative should be

seen as part of our continued effort to shed light on issues that can reduce the imbalances and injustices in our

society. We believe that meaningful education reforms in Pakistan are the only solution to all other issues Pakistan is

facing. Resolving this single issue will make our people more responsive citizen, who is able to understand complex

issues Pakistan is facing, while also making a better living for themselves and their families. An educated Pakistan

citizen is an empowered citizen and an empowered citizen is one who can effect meaningful change.

With the introduction of Article 25a in the 18th amendment in the Constitution of Pakistan on April 19, 2010, education

has become a fundamental right of all children ages 5-16 years in Pakistan and the State is responsible for providing

free and compulsory education to them. In light of this Article, the government and all other stakeholders (political and

otherwise) should be persuaded to make education their foremost priority. It is for this reason that Zara Sochiye

education reform campaign advocates that education should be on the top agenda items based on which the next

general elections should be contested by political parties and candidates. Zara Sochiye campaign would encourage

parents as voters to seek priority and concern for the development and dissemination of quality education and

education reform in the light of Article 25A, from their candidates and political parties.

Is ZS taking a position on this issue?

Education is the fundamental right of every child in Pakistan. Therefore, ZS advocates the pursuit of this noble goal,

not just on grounds of corporate social responsibility but that also on civic and societal grounds. With more than 7

million children of school going age out of primary school, the collective onus is on society as a whole to ensure that

the future of these children and others across the country is secured. The return to investment on education is clear

for the world to see, through countless examples of individuals, communities and countries be that in past or present.

We believe that one of the most important priority areas for the State to allocate taxpayer's money should be in

properly educating the children, including girls.

Who has MKRF worked with in order to produce this initiative?

Realizing the importance of educated citizens to have a progressive society and a functioning democracy, MKRF and

ZS have been working on this education initiative internally for more than 3 years. During this period, the campaign

was researched, structured, developed and designed in-house. The members of Zara Sochiye team have no

association to any political organization, but rather, with a conscience of Geo Aur Geenay Do ('Live and Let

Live').Once the initiative was finalized, many corporate sector leaders and NGOs showed support in terms of time,

knowledge and money.

The partners for this ZS campaign include Jang Group, GEO TV, Idara-e-Taleem-o-Aagahi, ASER (Annual Status of

Education Report), Aman Foundation, The Citizen's Foundation, Department for International Development, Society

for the Advancement of Education, McKinsey, Pearson, National Outreach Programme of LUMS and Campaign for

Quality Education.

How can I help Zara Sochiye's campaign on education?

It doesn't matter who you are (student, worker, parent, politician, civil society member), you have a role to play in

making sure this education initiative makes a difference. You can help in the following manner:

"...and/or lack of modern, teaching methods." Read More: The Case for English in Pakistan |

Expand

http://tribune.com.pk/story/488063/a-case-for-english-in-pakistan/ …

"So continues the lame cycle for dearth of better textbooks and curricula, teachers poorly versed in

the language..."

Expand

"...being hired by an elite/private school system practically nil, they end up teaching in the very

schools of which they are the product."

Expand

"Students who are poor in conversational & written English are poor teachers if they choose the

profession. With chances of them...."

Expand

A case for English in Pakistan |

Expand

thanks for sharing the article, @rasin_baloch.

http://tribune.com.pk/story/488063/a-case-for-english-in-pakistan/ …

@rasin_baloch thanks for sharing the article!!

View conversation

The Little Angel #Malala #Yousafzai pic.twitter.com/

OFKuLE3y"#Pakistan #Taleem @zarasochiye #ILM #Edhi

Retweeted by Zara Sochiye

On Tue, Jan 8, 2013 at 10:17 PM, sana kanwal <kanwal.sana55@gmail.com> wrote:

its too urgent plz share

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Sunday, 20 January 2013

mkt501 gdb solution

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