On Tue, Jan 17, 2012 at 9:39 PM, ::::Håttø¿Bãçhõ:::: <mmlk6034@gmail.com> wrote:
MGT301 GDB SolutionSolution NO:1Companies are not considering social marketing in their marketing mix, just becausegovernment legislation is not there. It does not mean that companies can marketevery kind of package and every kind of sms rates and should not see the long rundisadvantages of the packages and rates they are giving to the customers. Becausethese packages are so cheap and affordable, students and youngsters are wasting muchtime and effort in chatting and having all night talks with just for no reason and evensome people are doing un ethical things. Rather than taking these effects into account,companies are offering more cheaper and affordable packages just to acquire the marketshare and have a competitive advantage, companies are causing so much damage to thefuture of the young people by driving them in to the unethical, unproductive and timewasting activities. Companies have to evaluate and monitor the long range consequencesof the packages and services they are offering in the market, and they should be heldresponsible if their products and services are causing damage to the society at large.Solution NO:2Solution:Telecom sector in Pakistan are not practicing the societal marketingconcept as this concept is not about- Word of mouth marketing- Dating or matchmaking services- Public service announcements- Focus groups- Cause marketing (companies adopting a cause to improve theirimage and get more sales)But it isA process that uses commercial marketing techniques to promote theadoption of positive health or social behaviors- An approach that benefits the people who are adopting thebehaviors or society as a whole, rather than the organization doingthe marketingSo according to the given scenario as these companies offer cheapcall and SMS rates due to which youth of Pakistan wastes most oftheir time in sending messages and late night long calls. Now it hasbecome our social dilemma that rather than putting energies andprestigious time in fruitful and productive activities, youth is wastingtime in these useless and sometimes unethical activities which is notin the benefit of the society.--
:::¿'håttø¿¿bãçhõ¿' :::
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