MGT301 2nd gdb sol

On Tue, Jan 17, 2012 at 9:39 PM, ::::Håttø¿Bãçhõ:::: <mmlk6034@gmail.com> wrote:

MGT301 GDB Solution

Solution NO:1

Companies are not considering social marketing in their marketing mix, just because

government legislation is not there. It does not mean that companies can market

every kind of package and every kind of sms rates and should not see the long run

disadvantages of the packages and rates they are giving to the customers. Because

these packages are so cheap and affordable, students and youngsters are wasting much

time and effort in chatting and having all night talks with just for no reason and even

some people are doing un ethical things. Rather than taking these effects into account,

companies are offering more cheaper and affordable packages just to acquire the market

share and have a competitive advantage, companies are causing so much damage to the

future of the young people by driving them in to the unethical, unproductive and time

wasting activities. Companies have to evaluate and monitor the long range consequences

of the packages and services they are offering in the market, and they should be held

responsible if their products and services are causing damage to the society at large.

Solution NO:2

Solution:

Telecom sector in Pakistan are not practicing the societal marketing

concept as this concept is not about

- Word of mouth marketing

- Dating or matchmaking services

- Public service announcements

- Focus groups

- Cause marketing (companies adopting a cause to improve their

image and get more sales)

But it is

A process that uses commercial marketing techniques to promote the

adoption of positive health or social behaviors

- An approach that benefits the people who are adopting the

behaviors or society as a whole, rather than the organization doing

the marketing

So according to the given scenario as these companies offer cheap

call and SMS rates due to which youth of Pakistan wastes most of

their time in sending messages and late night long calls. Now it has

become our social dilemma that rather than putting energies and

prestigious time in fruitful and productive activities, youth is wasting

time in these useless and sometimes unethical activities which is not

in the benefit of the society.

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         :::¿'håttø¿¿bãçhõ¿' :::

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