MKT630 All All Current Midterm Papers Spring 2013

On Sat, Jun 1, 2013 at 8:41 AM, YASIR AWAN <yasirawan1992@gmail.com> wrote:

Total Questions = 27 (22 MCQs & 5 long questions) MCQs were mostly from past papers.

Total Lectures = 20 Dated: 25-05-13

Q No 1: List down the entire economic risk that an international marketer faces during worldwide transaction ? (3Makrs)

Q No 2: Clarify the term "Culture" and write its characteristics? (3Makrs)

Q No 3: "Write a critical note on the process of international marketing research? (3Marks)

Q No 4: "National culture influences marketing of product & services." Give your argument? (5Makrs)

Q No 5: How exploratory research and descriptive research differ from causal research give
justification? (5Markes)

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