Monday 31 October 2011

MGT211 Assignment No.2

Semester – Fall 2010

Introduction to Management (MGT211)

Assignment No.2

Product: Specialty Place:Lahore
Price

Pricing Plan: Less sale and high profit margin

Pricing Strategy: Penetration

Pricing Approach: Value exchange

Promotion

Advertisement Strategy:  Advertising strategy consists of two major elements:

  • Creating advertising messages
    • Message Strategy.
    • Message Execution.
  • Selecting advertising mediaThe major steps in media selection are:
    • Deciding on reach, frequency, and impact;
    • Choosing among major media types;
    • Selecting specific media vehicles;
    • Deciding on media timing.

Promotion Strategy:

  • Consumer sales promotion techniques
    • Price Deals
    • Advertising Specialties
    • Coupons
    • Sampling
    • Rebates
    • Premiums
    • Cross-Promotions
    • Contests, Games, Sweepstakes

 


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