Semester – Fall 2010
Introduction to Management (MGT211)
Assignment No.2
| Product: Specialty | Place:Lahore |
| Price Pricing Plan: Less sale and high profit margin Pricing Strategy: Penetration Pricing Approach: Value exchange | Promotion Advertisement Strategy: Advertising strategy consists of two major elements: - Creating advertising messages
- Message Strategy.
- Message Execution.
- Selecting advertising mediaThe major steps in media selection are:
- Deciding on reach, frequency, and impact;
- Choosing among major media types;
- Selecting specific media vehicles;
- Deciding on media timing.
Promotion Strategy: - Consumer sales promotion techniques
- Price Deals
- Advertising Specialties
- Coupons
- Sampling
- Rebates
- Premiums
- Cross-Promotions
- Contests, Games, Sweepstakes
|
No comments:
Post a Comment
Note: only a member of this blog may post a comment.